Lexington Campus
Library & Learning Resource Center

International Marketing

BUS 424

This research guide is intended to assist Sullivan students with beginning business and marketing research by highlighting useful resources from within the library's collection, database subscriptions and as well as informative web resources. 

Company - this page will assist you to begin researching a specific company.

Countries and Demographics - links to locate information about a specific country or region.

Industry - find industry information on U.S. and international companies.

Marketing - how to start market research.  Also contains some demographic links for the U.S.

Print and book resources:

• AMA guide to the globe : managing the international marketing research process/  Holly B. Edmunds.  658.83 E243a

• American marketplace : demographics and spending patterns / by the editors of New Strategist Publications.   R 658.83 A512

• Dictionary of international trade : handbook of the global trade community includes 26 key appendices. Edward G. Hinkelman  R 382 H663d

• Hoover's Master list of U.S. companies.  R 338 H789 2008

• Statistical abstract of the United States. : the national data book.  R 317.3 U58

To find more resources, try the library's catalog or ask at the Reference Desk. 

A Research Guide for BUS424 is also available for the Sullivan Louisville campus.  

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