Finding Books:

Search the library catalog using a specific topic, such as marketing case studies, or marketing research, internet marketing,  advertising, or selling, etc.;  or browse the following subject areas in the Dewey Decimal numbers indicated below:  

To retrieve a listing of items within the Sullivan University library online catalog, click on the appropriate Library of Congress Subject Heading  with the corresponding Dewey Decimal number(s), in the box below, then click GO!

Subjects Advertising (338.47, 658.872, 659.1) Sales promotion (338.47, 659.1, 741.6, 658.8, 659.132) Direct selling (650.1, 658.85, 658.8, 659.1) Selling (658.81, 658.85) Television advertising (659.143, 659.1, 791.45) Export marketing (658.8, 658.48, 658.049, 659.1) Internet advertising (658.8, 658.8002, 658.84, 659) Internet marketing (658.8, 658.84, 658.8002) Marketing (658.8) New products (658.8, 658.5, 650.1, 658.575) Pricing (658.816, 658.81) Sales management (658.85, 658.8, 658.81) Selling (659.1)

Also, Sullivan University Library offers the Library Alert service, which is designed to alert SUS students, faculty and staff of the latest titles @ the Sullivan University Louisville library! Sign up to be notified by e-mail when the library receives new books, videos, DVDs, etc., in the categories that interest you.

Audiovisual

ABI/INFORM Research: This scholarly business periodicals database comprises nearly 1400 North American sources to provide information on advertising, economics, human resources, finance, marketing, computers and more. Fast access to information on over 60,000 companies. Now indexes The Wall Street Journal.

Relevant journals in this database:

          Academy of Marketing Science review

          Adweek Magazine's technology marketing

          Bakery production and marketing

          European journal of marketing

          International marketing review

          Journal of consumer marketing

          Journal of marketing

          Target marketing

Academic Search Premier: An EBSCOhost? database indexing 4,450 scholarly /peer-reviewed journals back to 1975 and providing the corresponding full-text/full-image for articles in all academic disciplines. Updated daily.

BPubs.com:  A search engine that scans an indexed directory of business publications.

Business Source Premier:  An EBSCOhost? database indexing 3,650+ scholarly/peer-reviewed business journals back to 1922 and providing the corresponding full-text/full-image for articles on all business subjects  including management, finance and accounting.  Also includes country economic reports as well as comprehensive  profiles for the 10,000 largest companies:  click the COMPANY PROFILE tab on the toolbar at the top of the page.  Updated daily.

Relevant journals in this database:

          Marketing (London)

          Marketing education review

          Marketing event

          Marketing research (Chicago, Ill.)

          Marketing science (Providence, R.I.)

          Marketing week

          Sales & marketing management

Hoover?s Online: delivers comprehensive company, industry, and market intelligence. Our database covers 12 million companies, with in-depth coverage of 40,000 of the world's top business enterprises.  The site is updated daily to provide the most current business information.

MasterFILE Premier: An EBSCOhost? database primarily designed as a general reference tool for public libraries, this database provides full-text articles from reference sources including magazines, books, biographies, primary documents, photos, maps and flags.  Updated daily.

Relevant journals in this database:

          Marketing (Toronto)

          Marketing bulletin

          Marketing computers

          Marketing tools

          Marketing week

          Sales & marketing management

Morningstar: Library Edition comprises a premier financial database providing 1995- present access to 6,000+ stock and 13,000+ mutual fund reports,  plus analyst reports on 1,000 stocks and 2,000 mutual funds. A special feature is Morningstar's INVESTMENT CLASSROOM containing 150 different interactive financial courses. The exclusive stock and fund Morningstar Ratings are industry standards. Updated daily.

Newspaper Source: An EBSCOhost? database providing full-text articles from 23 national and international newspapers, television and radio news transcripts, and 200 regional U.S. newspapers.  Updated daily.

Psychology and Behavioral Sciences Collection: An EBSCOhost? database indexing 550+ scholarly/peer-reviewed journals back to 1965 on a wide range of psychiatric and psychological subjects.  Updated daily.

Proquest?:  among the available Proquest? databases, ABI/INFORM? Research is a scholarly business periodicals database comprising nearly 1400 North American sources in advertising, economics, human resources, finance, marketing, computers and more. ABI also provides access to information on 60,000+ companies and includes an index to the full-text files of The Wall Street Journal? since 1985.

Journals in this database:

          Academy of Marketing Science review

          Applied marketing research

          Bakery production and marketing

          Direct marketing

          International marketing review

         Journal of interactive marketing

         Journal of marketing

         Journal of marketing research

Regional Business News:  An EBSCOhost? database indexing full-text articles from 75 U.S. regional business journals, newspapers, and newswires.

Louisville Free Public Library Databases:  users need a Louisville Free Public Library card to access these databases

• Business and Company Resource Center:  A comprehensive database of company and industry information, and business journals and newspapers.

• New York Times: Newspaper articles from New York Times, many include full text.

Use the periodical search function on the Catalog home page to find periodical titles indexed in our databases.  For example, if you have a citation to an article and want to see if it is available full-text in our databases, search for the journal title, and the system will lead you to the correct database.

Periodicals: the following paper-format periodicals in the Sullivan University Library may be searched for articles on this subject:

          Advertising Age

          American Demographics

          Brandweek

          Customer Interaction Solutions

          HSMAI Marketing Review

          Sales and Marketing Management

          Selling Power

AdAge.com: This Internet magazine features news, data, and commercials related to marketing and advertising.

Advertising Law and Ethics: Information gathered by the Department of Advertising at the University of Texas at Austin. This site points to bibliographies, quotations, court decisions, and other resources on topics ranging from lotteries to telemarketing to privacy.

Advertising World:  Billed "the ultimate marketing communications directory" for professionals, students and faculty features an alphabetical index of more than 75 topics including Account Planning, Demographic/Economic Information, Product Planning, etc.

Adweek: Online trade journal for advertising

Commission on Marketing and Advertising: Rules, regulations, and policies of the International Chamber of Commerce.

Directory of Marketing & Advertising: Provided by Google.

Eagle Eye: A commercial provider of federal procurement and grant business intelligence.  This link is directed to the state of Kentucky federal spending profile, yet other states may be selected as well.

EMarketer: Created as a one-stop resource for electronic commerce, this site provides information and resources for building, promoting, and maintaining a successful electronic commerce website.

Emergence of Advertising in America: 1850-1920: Images from the History of Advertising

Federal Trade Commission: Consumer advertising and marketing information from the Federal Trade Commission.

Food Marketing Institute: "FMI provides research reports, information on training and certifications, consumer information, lobbying updates, and industry news and advice.  For the food, retailing, or business and management student or researcher, this site is a good resource for news, current issues, statistics, and consumer information relevant to the retail food industry."

Know Marketing: The Internet's Marketing Virtual Library: This website is a virtual library of web resources for advertising, selling, promotion, research, and electronic commerce in concise information areas for easy browsing. Information areas are concise and provide value-added information and carefully selected links.

MarketingPower.com:  American Marketing Association website thematically organized into centers covering AMA news, best practices, events & training, articles & reports, topics of interest, career center, marketing tools and supplier directory.  Free registration is required.

MarketingProfs.com: - This website has information from marketing professors and professionals.

MarketResearch.com: One of top online aggregators of market research reports, this site offers 50,000 business intelligence, market research, company and country reports from 350 research firms. 

U.S. Census Bureau:  Source for demographic data from the latest federal census.

PR Toolkit from PR Newswire: A collection of PR tips from United Business Media. Some sections aren't free, but many are, and these offer valuable information for business marketing, including writing tips, components of press releases, and ways to get quoted in the media.

Researching Companies Online: Business research tutorial that provides step-by-step instruction for finding high-level company information, industry information, finding sales prospects, company financial information.

PR Toolkit from PR Newswire: A collection of PR tips from United Business Media. Some sections aren't free, but many are, and these offer valuable information for business marketing, including writing tips, components of press releases, and ways to get quoted in the media.

SPSS@13.0: A comprehensive data analysis system installed on a few computers in the lower level of the Sullivan University Library & Learning Resource Center.

Trendwatching.com: A website created by an independent marketing company that discusses the latest consumer trends.