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Databases & Electronic Journals
Search the library catalog using a specific topic, such as business forecasting or sales management, or browse the following subject areas below.
To retrieve a
listing of items within the Sullivan University library
online catalog, click on the appropriate Library of
Congress Subject Heading with the corresponding Dewey
Decimal number(s), in the box below, then click GO!
Also, Sullivan University
Library offers the Library
Alert service, which is designed to alert SUS students, faculty and
staff of the latest titles @ the Sullivan University Louisville library!
Sign up to be notified by e-mail when the library receives new books,
videos, DVDs, etc., in the categories that interest you.
Use the periodical search function on the Catalog home page to find periodical titles indexed in our databases. For example, if you have a citation to an article and want to see if it is available full-text in our databases, search for the journal title, and the system will lead you to the correct database. Use the periodical search function on the Catalog home page to find relevant "Country Monitor" and "Economic Studies" reports for a country. In the "title begins with" search box, type your country name, e.g. "France." The results list will show all titles beginning with that word. In this case, "France Country Monitor" and "France Economic Studies" are listed. Click the link to the Business Source Premier database, click the most recent publication listed, and the table of contents of the issue will appear. Periodicals: the following paper-format periodicals in the Sullivan University Library may be searched for articles in this subject area: HSMAI marketing review JAX FAX Travel Marketing
Databases & Electronic Journals:
ABI/INFORM Research: This scholarly business periodicals database comprises nearly 1400 North American sources to provide information on advertising, economics, human resources, finance, marketing, computers and more. Fast access to information on over 60,000 companies. Now indexes The Wall Street Journal. Relevant journals in this database: Advertising Age Chain Store Age DSN Retailing Today Franchising World Industry Week Journal of Business Research Journal of Forecasting Marketing Science Nation's Restaurant News Wall Street Journal Academic Search Premier: An EBSCOhost® database indexing 4,450 scholarly /peer-reviewed journals back to 1975 and providing the corresponding full-text/full-image for articles in all academic disciplines. Updated daily. Relevant journals in this database: Fortune This is the industry's most used business research database, providing the full text for nearly 8,200 serials. Business Source Premier provides full text back to 1965 and searchable cited references back as far as 1998. Coverage includes virtually all subject areas related to business. This database is updated on a daily basis via EBSCOhost Relevant journals in this database: American Banker American Demographics Fortune Harvard Business Review Journal of Business Forecasting Methods & Systems,Journal of Finance Journal of Marketing Journal of Personal Selling & Sales Management,Marketing Research Marketing Science
Webliography (Internet Resources):
AdAge Data Center Provides advertising and marketing industry data. Includes salary data. Creating a Sales Forecast Contains steps to develop sales projections for a business plan. Forecast and Plan Your Sales A guide to making a sales plan based on forecasts. Includes information on plan assumptions and on avoiding pitfalls. Forecasting for Marketing Research paper describing guidelines for forecasting for marketing. Discussion includes an analysis of methods which are most effective for various kinds of forecasting. Kentucky State Data Center Contains data on population, economy and business, education, employment, income and poverty for Kentucky. Making a Market Forecasting Estimate Article describing a step-by-step process for making forecasting estimates. Includes links to other articles and an “Ask the Experts” section. Marketing-Demographics & Psychographics A research guide produced by DePaul University Library with some outside links available to non-DePaul users. Marketing Demographics - Have You Listened to a Customer Today? An article by Paula Gamonal describing the information needed from customers in order to meet their needs. Online Revenue Forecasting Demystified Summarizes steps to conducting sales forecasting for online companies. Sales Forecasting Excerpt from book Business Excellence. General concepts of forecasting applied to sales and marketing. Sales Forecasting Audit Protocol Lists questions to consider when evaluating the effectiveness of a forecasting plan.Structuring Sales Forecasting Problems Provides a list of various components of a forecasting plan and describes methods used for each component. Three Methods of Sales Forecasting Discusses three methods of forecasting and describes best uses of each. Also provides links to other resources on forecasting. Top 10 Market Research Mistakes Provides information on common mistakes made in doing research for forecasting.
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